This Privacy Policy explains what information we collect, how we use it and your rights in relation to your personal information when you use our website or purchase from us.

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1. Who We Are

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Urban Edition Ltd is the data controller responsible for personal information collected through the Urban Edition website and for how this information is used.

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Company number: 17101268
Registered address: 36 Holy Thorn Lane, Shenley Church End, Milton Keynes, MK5 6HA
Email: info@urbanedition.co.uk

 

If you have any questions about how we use your personal information, please contact us using the details above.

 

2. Information We Collect

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Depending on how you interact with Urban Edition, we may collect:

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• Your name and contact details, including email address, telephone number and delivery/billing address.

• Information relating to your orders and purchases.

• Payment and transaction information. Payment card details are processed securely by our payment providers and are not stored by us.

• Information you provide when contacting us or making an enquiry.

• Information you provide when signing up to our Collector List or other marketing communications.

• Information about how you use our website, including your IP address, browser and device information and information collected through cookies and similar technologies.

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3. How We Use Your Information

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We use your personal information to:

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• Process and fulfil your orders.

• Take payments and arrange delivery.

• Communicate with you about your orders and enquiries.

• Provide customer service and deal with complaints or returns.

• Send you marketing communications where you have given permission to receive them or where we are legally permitted to do so.

• Improve and understand how our website and services are used.

• Prevent fraud, misuse and other unlawful activity.

• Meet our legal and regulatory obligations.

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4. Our Lawful Basis for Using Your Information

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We only use your personal information where we have a lawful basis to do so.

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Depending on the circumstances, this may include:

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• Contract: where we need your information to process and fulfil an order or provide a service you have requested.

• Legal obligation: where we need to use your information to comply with a legal or regulatory requirement.

• Legitimate interests: where it is necessary for us to operate and improve our business, provided this does not unfairly affect your rights.

• Consent: where you have actively agreed to us using your information for a specific purpose, such as receiving marketing communications.

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5. Email Marketing

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If you choose to join the Urban Edition Collector List, we will use your email address to send you marketing communications about upcoming releases, new collections, artist collaborations, limited-edition products and other Urban Edition news.

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Where consent is required, we will only send marketing emails where you have actively opted in to receive them. You can withdraw your consent or unsubscribe from marketing emails at any time by using the unsubscribe link provided in our emails or by contacting us directly. We will process opt-out requests promptly and stop sending marketing communications as soon as reasonably possible.

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We will not sell or share your email address with third parties for their own marketing purposes.

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6. Who We Share Your Information With

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We may share your personal information with trusted third parties where necessary to operate our business and provide our services.

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This may include:

• Payment providers.

• Delivery and fulfilment providers.

• Website, e-commerce and technology providers.

• Email marketing providers.

• Professional advisers, where necessary.

• Government bodies, regulators or law enforcement where we are legally required to do so.

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Key service providers used by Urban Edition: Wix.com Ltd, Stripe Inc, Mailchimp, DPD Group Ltd.

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We do not sell your personal information to third parties.

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7. How Long We Keep Your Information

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We only keep your personal information for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting and reporting requirements.

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The length of time we keep information depends on the type of information and why we need it. We regularly review the information we hold and delete or anonymise it when it is no longer required.

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8. Cookies

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Our website uses cookies and similar technologies to provide essential website functionality and, where applicable, understand how visitors use our website and support marketing activities.

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Some cookies are necessary for the website to function, while others require your consent. Where consent is required, you will be given the option to accept or reject non-essential cookies.

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You can manage your cookie preferences through our cookie settings by clicking on the blue fingerprint in the bottom left on both our Privacy Policy page and Terms and Conditions page.

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9. Your Rights

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Depending on the circumstances, you have rights in relation to your personal information, including the right to:

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• Ask for a copy of the personal information we hold about you.

• Ask us to correct inaccurate or incomplete information.

• Ask us to delete your personal information in certain circumstances.

• Ask us to restrict how we use your information in certain circumstances.

• Object to certain uses of your information, including direct marketing.

• Withdraw your consent where we rely on consent to process your information.

• Request that certain information is provided to you or transferred to another organisation where applicable.

 

If you wish to exercise any of these rights, please contact us using the details in Section 1.

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10. Data Security

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We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.

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However, no method of transmitting or storing information online can be guaranteed to be completely secure.

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11. International Transfers

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Some of the service providers we use may process personal information outside the UK.

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Where this occurs, we will take appropriate steps to ensure that your information remains protected in accordance with applicable data protection law.

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12. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect changes to our business, services or legal requirements.

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The latest version will always be available on our website.

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13. Contact and Complaints

 

If you have any questions or concerns about how we use your personal information, please contact us:

 

Urban Edition Ltd
Email: info@urbanedition.co.uk
Registered office: 36 Holy Thorn Lane, Shenley Church End, Milton Keynes, MK5 6HA

 

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe your personal information has been handled unlawfully.

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ICO website: https://ico.org.uk/

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We would appreciate the opportunity to address your concerns first, so please contact us before making a complaint where possible.